First, let me clearly state up front: NONE of this is statements officially made or endorsed by the Ohio LinuxFest or its Board of Directors. The words here are my own and are backed only by me, myself, and I.
I was the chair of this year's Ohio LinuxFest. OLF is a grassroots (that is, 100% volunteer run) conference dedicated to sharing information about Free & Open Source Hardware and Software. It is a hectic and crazy event that around a thousand people attend every year, and this was its 10th year.
Very early Saturday morning, the Sponsors chair, R, came to talk to me. As the Sponsors chair, R is not just responsible for finding and negotiating with the sponsors that make up 30% of our operating budget, but he gets to coordinate our Expo show floor, where said sponsors can meet and greet our attendees, give them swag, and try to get people to know, use, and/or purchase their products. The Expo is, naturally, a very popular part of the event.
R was worried about the item one of our sponsors was going to hand out. He was worried that it was inappropriate for our event, as defined by both the contract the sponsors sign and our overall
Conduct Policy. He handed me this:

(sorry it looks so bad, it was taken with my cellphone)
If it's not clear what this is, it is a pair of "Boxerz" brand men's boxers [size 2XL, but you can't see that there], with the words "MAXIMUM UPTIME" stamped upon them.
I had to stop and think about it for a moment. I wanted to make sure I was not making any snap, knee-jerk reaction judgement calls.
The sponsor contract is very clear. It states that, "The exhibitor agrees to refrain from inappropriate language, comments and behavior. This includes, but is not limited to: sexually oriented language and images, unwanted attention, threatening behavior, physical assault." It further goes on to say that "Management reserves the right to reject, eject, or prohibit any exhibit in whole or in part, or Exhibitor of his representatives, with or without giving cause."
Naturally, the sponsor was not happy. They had four representatives with them, all male.
The ones who spoke up hit a bunch of Bingo squares:
- Nobody's ever complained before
- Half the marketing department is female
- They can show tons of social media posts by women who love the product
- It was just for fun!
- They've handed this out at tons of other conferences [they claimed SELF, OSCON, and LISA, to name a few] and never had any problems or complaints
- This was clearly my personal (over)-reaction and not a real problem
They also kept ignoring my point that this was a violation of the contract they signed, not my personal opinion. They also kept ignoring R (a man), who was the one who brought this to my attention at first, repeatedly insisting that this was all about me. So I told them I'd get the opinion of the whole board.
As R was already there, R called B. B came over and they promptly tried to dismiss her, even after she (repeatedly) told them she was the director of the Board of the conference corporation. So now we had 2 of 3 board members stating this was a violation of the contract.
They insisted that they were contacting their legal counsel, and that they were never coming back to the conference.
I told them I was very sorry to lose them as a sponsor, but that the shorts were not permissible.
They wanted to know if they could give them out during their speaking slot. I said no. They said, "What if we put up signs and make it clear that this is a adults-only talk." I said, "This is a family-friendly and professional conference.
There is no such thing as an adults-only talk here."
They removed the shorts. They stayed. [We never, ever asked them to leave the conference.]
I'm rather proud of myself. I did not lose my cool. I did not raise my voice. I simply stated the facts.
Later, B informed S of the situation but both she and R got busy elsewhere. I managed to catch S, pull him aside, and explain the situation. He had been confused why the phrase was a problem but had not realized the clothing item it was printed on. Once he saw it was underwear he was in full agreement with the rest of the board.
While people may be able to figure out the company, I would prefer if people did not name them here. My point is not at this time to publicly shame them. I would like to see the company realize that they made a bad move and react appropriately. It's pretty clear that other sponsors recognized the issue -- someone staffing another booth (of a large, well known computer manufacturer) was overheard to loudly ask, "What were they
thinking?"
S made a comment when I talked to him that I wish I'd thought of when the sponsor told me that "no other conference complains" -- We are taking the leadership role of showing what others can and perhaps should do. In the end, I think, we will be better off for not just making policy but for enforcing it and making it clear to our sponsors -and other conferences- that a sexualized environment does not have to be tolerated.
ETA: I'm disheartened to learn (for a fact) that this company did in fact hand out these items at LISA 2011.